Arkvon

Featured project

Building a SaaS product from idea to production

Founder · Software Engineer · Product Builder

Arkvon is a SaaS platform designed to help software companies build, manage, track, and scale affiliate programs.

I designed and built Arkvon from the ground up, taking responsibility across the product lifecycle, including product strategy, system architecture, backend engineering, frontend development, database design, payment integrations, infrastructure, analytics, SEO, and product design.

Building Arkvon has allowed me to work across the boundaries of engineering, product, design, marketing, and business, giving me experience not only in building software, but in understanding why it needs to be built and how it creates value for users and the business.

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From idea to production

I didn't just build the application. I built the product.

Arkvon required much more than implementing features. I worked through the entire process:

Problem Discovery

Identifying the problems SaaS companies face when managing affiliate programs and understanding where existing solutions fall short.

Product Strategy

Defining the MVP, prioritizing features, designing pricing, considering different customer segments, and deciding what should be built now versus later.

System Architecture

Designing the application architecture, database structure, APIs, authentication, integrations, tracking systems, and business logic.

Product Development

Building the frontend, backend, dashboards, APIs, tracking infrastructure, commission engine, payment flows, and affiliate management functionality.

Infrastructure

Deploying and maintaining production infrastructure, databases, reverse proxies, SSL, containers, and application services.

Analytics

Implementing product analytics and tracking to understand user behavior, acquisition, and product usage.

SEO & Growth

Working on website structure, content strategy, landing pages, positioning, and SEO to help the product become discoverable organically.

Continuous Improvement

Using real usage, technical issues, and business feedback to improve the product and make better engineering and product decisions.

Engineering

Building the technology behind Arkvon

Arkvon is a real SaaS product with business logic that goes beyond basic CRUD operations. The platform requires tracking, attribution, recurring revenue calculations, payments, payouts, authentication, analytics, and integrations to work together reliably.

Backend Engineering

Designed and implemented the backend architecture powering merchants, affiliates, campaigns, referrals, commissions, transactions, and payouts. Built REST APIs and the business logic connecting the different parts of the platform.

Database Architecture

Designed relational data models for campaigns, affiliates, customers, referrals, transactions, commissions, and payouts. Focused on data integrity, relationships, query performance, and maintaining reliable financial records.

Affiliate Tracking

Built the infrastructure required to associate visitors and customers with affiliate referrals and track conversions throughout the customer lifecycle.

Commission Engine

Designed commission logic capable of handling different commission models and recurring billing cycles. This required accounting for subscription frequency, commission recurrence, billing cycles, eligibility, and payout timing.

Payment Integrations

Integrated payment infrastructure and webhook based workflows to connect customer payments with affiliate attribution and commission calculations.

Payout Architecture

Designed a flexible payout architecture supporting multiple payout providers and affiliate specific payout preferences while maintaining transaction records and payout metadata.

Authentication & Security

Implemented authentication, authorization, protected resources, validation, and security considerations throughout the application.

Production Infrastructure

Managed deployment and production infrastructure including Docker, Linux, Nginx, SSL, databases, application processes, and production troubleshooting.

Product Engineering

Engineering with the business in mind

One of the biggest lessons from building Arkvon has been that good engineering starts before writing code.

Who is this for?
What problem does it solve?
How should the workflow behave?
What happens when something goes wrong?
How does this affect the business?
How will this scale?
Is this worth building?

That mindset has influenced how I approach architecture and product development. Instead of simply implementing requirements, I enjoy understanding the problem behind the requirement.

Product Design

Designing the experience, not just the interface

I was also responsible for thinking through the product experience and how merchants and affiliates interact with the platform.

User flows

Designing workflows for merchants and affiliates from onboarding through daily usage.

Dashboard design

Structuring complex information into interfaces that make analytics, referrals, commissions, and campaigns easy to understand.

Information architecture

Deciding how functionality should be organized so users can navigate the product without unnecessary complexity.

Responsive experience

Considering how the application behaves across different screen sizes and devices.

Product usability

Balancing technical capabilities with simplicity so that powerful functionality does not make the product difficult to use.

I can work with design and product considerations rather than treating engineering as an isolated function.

SEO & Growth

Thinking beyond the application

Building Arkvon also required thinking about how people discover the product, not just how the product works once they arrive.

SEO

Developing search focused content and page structures around problems faced by SaaS companies and affiliate marketers.

Content Strategy

Identifying customer pain points and turning them into educational content and acquisition opportunities.

Landing Pages

Creating pages designed to communicate the product's value clearly and move visitors toward meaningful actions.

Positioning

Working through messaging to explain what Arkvon does, who it is for, and why it is different.

Conversion

Thinking about the journey from search to content to landing page to product to signup to customer.

This demonstrates an understanding of the relationship between technology and acquisition.

Analytics & Data

Building with feedback, not assumptions

I implemented product analytics to understand how users interact with the platform and where opportunities or problems exist.

Acquisition: where users are coming from.
Engagement: what users actually interact with.
Conversion: where users move through the product and where they drop off.
Product usage: which features are being used and which may need improvement.
Outbound behavior: understanding where users go and how different parts of the product contribute to the user journey.

I don't just build features. I want to know whether those features actually work.

DevOps & Production

Taking ownership beyond development

Because Arkvon is my own product, I have also had to take responsibility for what happens after the code is written.

Deployment
Docker
Linux
Nginx
SSL
Database management
Application processes
Production debugging
Monitoring
Performance issues
Database connection management
Infrastructure troubleshooting

I understand what it takes to get software running in production and keep it running.